Toilet Roll Production In Nigeria, The Feasibility Report.

Extensive market research has revealed that toilet rolls are an everyday consumer necessity used by everyone. Thus, the market is ongoing and is not dependent on economic cycles and can be described as a FMCG (fast-moving consumer goods) commodity market. There is also the opportunity of broadening and expanding the product offering to include disposable napkins, garage wipes, disposable baby and adult diapers as well as sanitary pads.

In 2004, the federal government of Nigeria banned the importation of finished toilet roll, serviette and face tissue in order to encourage local production of the product and create the much needed employment.

Though much as been achieved in terms of local production, the market is still experiencing a deficit in supply.

The market for toilet roll is national .With a population of over one hundred and sixty five million (165,000,000) people and an estimated national population growth rate of 5.7% per annum , average economic growth rate of 3.5% per annum in the past five (5) years ,Nigeria is a large ,expanding and sustainable market for toilet rolls.

Toilet roll is consumed on daily basis by all and sundry irrespective of age, social class or religion for sanitary and cleaning purposes and the market for toilet roll is expected to grow along the population growth trend and the amount of disposable income.

The fact that over 60% of the over one hundred and sixty five million (165,000,000) population of Nigeria are youths which also constitutes a greater majority of the middle class ,two (2) group of consumers that seeks for hygienic and good quality living standard further deepens the market.

This report is to examine the financial viability or otherwise of establishing toilet roll production plant in Nigeria sourcing for jumbo reels and then convert them into individual rolls of toilet tissue by slitting the jumbo rolls into individual rolls/units.

The production capacity of the proposed business is one {1} ton per day.

Table of Contents

Table of Content EXECUTIVE SUMMARY Business Overview 1.1 Description of the Business 1.2 Vision and Mission Statement 1.3 Business Objective 1.4 Value Proposition 1.5 Critical Success Factor of the Business 1.6 Current Status of Business 1.7 Description of the Business Industry 1.8 Contribution to Local and National Economy Marketing Plan 2.1 Description of product 2.2 Product Packaging and delivery 2.3 The Opportunity 2.4 Pricing Strategy 2.5 Target Market 2.6 Distribution and Delivery Strategy 2.7 Promotional Strategy 2.8 Competition Production Plan 3.1 Description of the Location 3.2 Raw Materials 3.3 Production Equipment 3.4 Production Process 3.5 Production Cost 3.6 Stock Control Process 3.7 Pre-Operating activities and expenses 3.7.1 Operating Activities and Expenses 3.8 Milestones Organizational and Management Plan 4.1 Ownership of the business 4.2 Profile of the promoters 4.3 Key Management Staff 4.3.2 Management Support Units 4.4 Details of salary schedule Financial Plan 5.1 Financial Assumption 5.2 Start up Capital Estimation 5.3 Source of Capital 5.4 Security of Loan 5.5 Loan Repayment Plan 5.6 Profit and Loss Analysis 5.7 Cashflow Analysis 5.8 Viability Analysis Business Risk and mitigation factor 6.1 Business Risks 6.2 SWOT Analysis

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