Cut Through the Noise

A feasibility study is just what it sounds like: a systematic study to understand whether or not a specific project, venture, or approach is feasible. The ultimate outcome of any feasibility report is a go / no go decision. You either move forward or you don’t.

As a top feasibility study undertaker in Nigeria, we provides in-depth analyses to help determine how sound current business ideas are and evaluate the project’s potential for success. A feasibility study looks at the viability of a business venture or project with an emphasis on identifying potential problems.

We assess economic, technological, legal and scheduling factors to determine potential positive and negative outcomes of a project.

Our feasibility study process includes conducting in-depth market sizing and trend analysis, customer needs research, and competitive intelligence.

We works with our clients to expertly assess this information and answer two main questions: Will the proposed business/venture work, and should you proceed with it?. Specifically, we answer questions such as:

• Based on this market research, how sound are the current business ideas?
• What refinements can make these ideas even stronger?
• What new ideas does the research suggest?

We not only relies on our market research methodologies to ensure that we are working with the best data, but we leverage our extensive knowledge of past business successes and failures.

Operating from Lagos, Nigeria, We have vast working knowledge of firms in multiple industries who have tried and succeeded and/or failed with specific business ideas and strategies. We applies this knowledge to our clients so they repeat successes and avoid strategies that have proven to be flawed.

Why You Need Us

INDUSTRY ANALYSIS

We help you identify just how big your industry is in terms of revenue and numbers of players. Keeping up with trends (technological, cultural, demographics) is also important for this section of your business plan and we scour industry and news sources to identify those trends.

COMPETIITIVE ANALYSIS

You know you have competitors, but what do you know about them? This section of your plan needs to include an analysis of your key competitors, how they market their services/products, how they differentiate themselves in their marketing efforts, and what kind of market share they possess. We can help you with competitive intelligence for both national and international companies.

TARGET MARKET ANALYSIS

Identifying and prioritizing specific target markets is another key part of your business plan where research is crucial. You need to think about such questions as: What are the demographics and psycho-graphics of your target audiences? How can you best reach them? What kinds of concerns do they have? How do they like to be marketed and sold to?